Homestead Photo Booth verbal identity centers around
- Creative expression
- Willingness to push the boundaries
- Desire to incorporate humor
With deep roots in creative design, Homestead Photo Booth Co. began as a way to combine our love for woodworking and creating unique, stunning products to elevate your event. Run with the perfect mixture of traditional values, modern humor, and creative excellence, our business keeps on growing and we’re along for the ride, interweaving our values and creativity throughout the process.
I’ve known Alvy and his wife Julie for a while now. We were both creative vendors at an amazing styled shoot a few years back. He was there to provide the shoot with a unique, newly built photo booth and I was there to interview the vendors and write a blog post about the experience.
When Alvy reached out later and said he needed some help writing, I was so excited.
The Verbal Identity
As we dug deeper into his business and industry, it was clear that most wedding vendors sound the same. He was looking for a unique brand voice that stood out in his industry and left a lasting impression.
So we decided to
So we decided to
"We love your party and that you’re the life of it. We also hold high expectations that you cram as many people as possible into an abnormally large space because we didn’t build it this big just for kicks. Our one rule is that you don’t do anything we wouldn’t do. And if you do, please name it after us. Regardless, our DSLR camera will be sure to capture all the party filled moments that happen inside this one of a kind booth. Pick up your instant prints on the side slot and admire how freakin good you look. We know you’ll be back to take some more."
- Construct a Verbal Identity Playbook
- Create a strong Brand Voice for their website copy
As Alvy and I collaborated, it was clear we were heading in a witty, sarcastic (but still kind), and fun direction. All of which were lacking in his industry. So, we landed on the jester brand archetype as an inspiration for Homestead’s verbal identity and brand voice.
he motto for the jester brand archetype is “if I can’t dance, I don’t want to be a part of your revolution.” which really encapsulates Homestead’s approach to the wedding industry well. They’re the vendor that’s going to encourage you to cut loose on the dance floor, make a slightly inappropriate joke during your best man speech, and keep the night as fun as possible. Who wouldn’t want them at a wedding?
Here’s a sample from their website that really showcases their brand voice well.
he motto for the jester brand archetype is “if I can’t dance, I don’t want to be a part of your revolution.” which really encapsulates Homestead’s approach to the wedding industry well. They’re the vendor that’s going to encourage you to cut loose on the dance floor, make a slightly inappropriate joke during your best man speech, and keep the night as fun as possible. Who wouldn’t want them at a wedding?
Here’s a sample from their website that really showcases their brand voice well.
The Brand Voice
Homestead Photo Booth’s brand voice is characterized by a sense of fun and excitement. They desire to bring a different kind of voice into the wedding industry, one that brings out the joy. Serving clients that are often looking for ways to make their weddings or events unique, Homestead Photobooth easily elevates an event with the modern, unique photobooths that they provide, along with the sass and wit that helps them to stand out as well.
Here’s a favorite line from their copy that demonstrates their brand voice
“Our 1969 Dodge A 108 is built out with entry stairs with rails, floor tile/grout, and a two tone white and green vibe that is the perfect blend of retro and timeless. Most newlywed couples love using this photobooth as a backdrop and the result are photos that put those old family van stories to shame. Our Dodge photo booth van is guaranteed to make a statement as strong (or stronger) as the cocktails you’re serving at your outdoor event, wedding or styled shoot. Trust us, we hear it all the time.”
Here’s a favorite line from their copy that demonstrates their brand voice
“Our 1969 Dodge A 108 is built out with entry stairs with rails, floor tile/grout, and a two tone white and green vibe that is the perfect blend of retro and timeless. Most newlywed couples love using this photobooth as a backdrop and the result are photos that put those old family van stories to shame. Our Dodge photo booth van is guaranteed to make a statement as strong (or stronger) as the cocktails you’re serving at your outdoor event, wedding or styled shoot. Trust us, we hear it all the time.”
Want to learn more about the project?
view their website
