I’m Caroline, and I believe that your brand is a unique collection of complex ideas, values, and motivations. That means you deserve writing and branding language that’s inspired, intentional, and incredible. Without it, how else will you measure up to the other parts of your business?
I started KC Creative with quick exposure to the multitude of talented visual creatives local to the Austin, Texas area. And their aesthetic skill was as apparent to me as their floundering messaging was. Amazing images, designs, and creations, all without the right words to describe their work. Ya girl couldn’t take it.
How do I do that? Glad you asked.
KC Creative is a unique space for visual creatives like you to uncover and embody communication worthy of your artistic expression.
Branded Writing. Bold Creatives.
I believe in the importance of a value-guided business
The old adage that people don’t buy what you do, they buy why you do it couldn't be more true. And I’ve experienced it firsthand. Partnering with brands eager and willing to uncover the values and beliefs that drive them and let them shine through your branding language is where I come to life.
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I believe in excellence, down to the detail
It’s funny. In every other area of life, I revert to big-picture, vision-inspired thinking. But when it comes to writing, my focus on the details is dang near neurotic. This obsession stems from the truth that each word and interaction matters. And it’s my job to make them count.
02
I believe in creative collaboration
We weren’t meant to live life alone. And the same is true for business. Each of us loves being entrepreneurs and calling the shots, but creative collaboration fosters more consistently transformative results than I ever could sitting at my computer alone. I want to invite you into my process, bringing your thoughts, feelings, and questions to shape your writing.
03
“Caroline is not only kind with her words, but she has the kindest heart!! I've had the wonderful opportunity to work with her on two different projects where she has captured them with her words, better than I could have ever imagined! If you need a friend, support system, and someone to bring your thoughts into words, she is your gal!”
Kelsie Thomann, Groovy Wedding Co.
“I always thought that sharing my brand story would be something I would do myself. But Caroline not only understood my thoughts and vision but also helped me explain my business mission with more clarity and heart than I thought possible”
Mallory Smith, Interwoven Collective
“Caroline helped me put my feelings and mission for my business into words using my own voice. Her writing is helping me reach clients that I probably couldn’t reach through photos of my design work alone.”
Liz Green, Green Girl Design Co.
"We loved working with Caroline! Her process was seamless and when we got back the first draft of our website copy, it felt like I was reading something that I wrote myself. Since investing in her writing, our client work has significantly increased because we’re confident in the way we communicate, so we have more time to show up and focus on brand identity and design!"
Michelle and Marielle, Elle and Elle Design Co
"Working with Caroline was a game changer. As a natural visual creative, writing isn’t my strong suit, but once Caroline created my verbal identity playbook and helped me figure out my brand voice, I felt so much more confident in my writing because I felt like I was finally understanding how to say what I wanted, when I wanted!"
Mackenzie, Mackenzie Smith Photo
"We loved working with Caroline. All the businesses in our industry sounded the same and we were looking for something different. Caroline helped the thoughts in our head come to life and we love our new verbal identity!"
Alvy, Homestead Photo Booth
"Before working with Caroline, I struggled with getting my message out so customers could understand why I do what I do. Caroline knew exactly what I meant when I explained things to her! I was so impressed with how she transformed my website content! I highly recommend Caroline because she's spot on when it comes to wording and is also an amazing person."
Victoria Rodriguez, Styles by V
At my core, I have a deep respect and appreciation for the visual creatives in our world. Y’all see life through a camera lens, consistently capturing moments worthy of remembering (honestly, the more candid, the better). And I want to support you with writing so on brand, you’ll read it the first time and wonder how I got into your head.
One of my favorite things about running a business is the unique ways I get to support creative artists. Whether it’s copywriting, content writing, or messaging and marketing strategy, I’ve gotten to do (write) it all. So regardless of if it’s time or talent blocking you from getting the writing and expression you need, I can help.
Questions?
Thoughts?
Entertaining Anecdotes?
Whether it’s an inquiry, working together, or hopping on a quick meeting. The social extrovert in me would love to hear from you.
