The Redefined Weddings verbal identity centers around their
- love for Hawaii
- desire to capture the moments that may go unnoticed
- a deep desire to tell a story well.
Redefined Weddings delivers films driven by their client’s natural personality and set against the backdrop of beautiful Hawaii.
- Constructing a Verbal Identity Playbook
- Creating a strong Brand Voice for their website copy
- Cleaning up their Client Onboarding Email Sequence
When I got connected with Redefined Weddings, they were in the process of a website relaunch. After immense social media success and a booked out calendar, they decided that it was time to strengthen their digital marketing and specifically appeal to their target audience clients. For this project we decided to focus on
The Verbal Identity
As we dug into the Redefined Weddings brand story and company values, it was clear that their new verbal direction should be modeled after The Explorer brand archetype.
The motto for the explorer brand archetype is “don’t fence me in”.
The Redefined Team has shaped their business around the desire to pay homage to the incredible Hawaii Videography and Photography industry while also pioneering a creative, unique path forward to differentiate themselves.
Here’s a sample from the Verbal Identity Playbook I created for them
“Redefined Weddings delivers films driven by their client’s natural personality and set against the backdrop of beautiful Hawaii. Whether documenting a couple who calls Hawaii their home or welcoming a destination couple, the Redefined Team filters every decision through the lens of good people and good vibes. Their ultimate goal, aside from delivering a wedding film brimming with emotion, unique expression, and unrivaled storytelling, is to make clients feel as special and seen as possible throughout the process.”
The Brand Voice
Redefined Weddings Brand Voice is characterized by a sense of wanderlust and a desire for adventure. Serving clients that are often intrepid travelers, it follows that the company would be shaped by their mutual desire to create something new, unique, and exciting, much like the couples that travel to Hawaii to get married.
Here’s a favorite line from their copy that demonstrates their brand voice
“The Redefined Couple IS ALWAYS READY FOR AN ADVENTURE
If you’re looking for timeless, romantic, fine art imagery, alongside a well organized and executed process, you’re in luck. Let’s schedule a consultation and see if we’re a good fit!”
*One of their team members actually wrote this line and sent it my way. After reading it, I knew we had to incorporate it into their copy!
Here’s a favorite line from their copy that demonstrates their brand voice
“The Redefined Couple IS ALWAYS READY FOR AN ADVENTURE
If you’re looking for timeless, romantic, fine art imagery, alongside a well organized and executed process, you’re in luck. Let’s schedule a consultation and see if we’re a good fit!”
*One of their team members actually wrote this line and sent it my way. After reading it, I knew we had to incorporate it into their copy!
Want to learn more about the project?
view the case study
