the person
Amy Ames is a wedding photographer in Austin, Texas who specializes in capturing important moments in authentic, artistic ways and making clients feel like fast friends. In front of the camera, clients quickly drop their facade and feel comfortable embracing their unique personalities and having them documented. Off camera, brides, couples, and families alike have access to a trustworthy, faithful friend who will not only ensure they look good and are captured well on their wedding day, but also feel seen and supported throughout the process.
When Amy and I initially connected, she told me about her clients and how much she loved running her business. She told me about how shooting weddings and creating long-lasting friendships with couples brought her life, and energy, and fulfillment. After three years as a fulltime wedding photographer, she wanted to rebrand her business and make sure that her new creative direction communicated two things
the problem
- Her core business values
- How much joy she gets from building relationships and documenting her client’s most important life moments.
Amy was searching for a creative partner to help ensure that everything from site design, messaging strategy, and website copy not only felt like her, but communicated how much she loved her job and her clients in a succinct, authentic, approachable way.
THE PROCESS
The process began with in-depth client research and positioning to fully understand Amy's target audience and how her unique approach set her apart in the photography industry. It’s commonfor wedding industry professionals to sound the same and Amy wanted to stand out. So after researching the competition and digging deep into Amy’s business and values, we focused on crafting a messaging strategy and brand voice that would resonate with her ideal clients, but also felt true to her and the values she’d cultivated over the past three years.
“We aren’t the primary focus of our client’s life. Their big moment is. Which means, in true documentarian style, we sit back and document moments as they unfold. Whether it's catching the sneaky smiles of a newborn or the sweet moments in between scenes at a wedding, we know that your life and the intimate moments you invite us into should be taken seriously. So we’re happy to wait in the wings and help you shine bright as the star of the show. While our client’s glimmer, we’re committed to doing everything in our God-given power to support and equip them. You need medicine? We’re the mom with the advil on hand. You’re feeling insecure in front of the camera? Cue your ultimate hype woman and a rockin’ playlist to help you feel more comfortable. Our first offering is photography, but our deeper offering is pure, unadulterated friendship.”
- highlighted her services but also enhanced her SEO for better visibility. The goal was to create a cohesive, client-centered narrative that elevated Amy’s brand and helped her stand out in a competitive market.
- Create a strong Brand Voice for their website copy
Next we move onto developing website copy that
The goal was to create a cohesive, client-centered narrative that elevated Amy’s brand and helped her stand out in a competitive market.
We created a brand personality for Amy called “The Built-in Best Friend” that she loved. Here are a few of my favorite lines.
We created a brand personality for Amy called “The Built-in Best Friend” that she loved. Here are a few of my favorite lines.
After the copy was written, I passed it off to Becca with Bec's Design Co. She's the incredibly talented brand and web designer who brought all of the visuals to life.
The PERFORMANCE
Since her rebrand, Amy’s has seen significant growth in her business. Her website now clearly communicates her unique approach, which helps attract more of her ideal clients and increase inquiries.
She’s also gained more confidence in communicating who she is and how she desires to serve her clients now that we’ve nailed down and clarified her messaging.
I can’t wait to see how her business continues to flourish and thrive as she builds stronger relationships with clients and establishes herself as the built in best friend photographer in the greater Austin area.
Wanna see it for yourself?
She’s also gained more confidence in communicating who she is and how she desires to serve her clients now that we’ve nailed down and clarified her messaging.
I can’t wait to see how her business continues to flourish and thrive as she builds stronger relationships with clients and establishes herself as the built in best friend photographer in the greater Austin area.
Wanna see it for yourself?
view their website
MORE CLIENTS. MORE CONFIDENCE
